SEO Specialist Blog

Working My Web Site: Tales from a Novice, Part I

I started my own web site around this time last year as a way to make available some of the products that I had begun selling. With the Internet growing in popularity and becoming the most visited portal in the pursuit of goods and services it quickly became clear that any business owner that was interested in achieving success long term had to embrace the virtual component of their business. And so my site was launched.

I did it all the right way, hiring a web designer that would give me the attractive layout and functionality that I needed; by the time the site launched I was already receiving web traffic based upon the word of mouth I was receiving from friends and customers of my existing bricks and mortar business.

But after awhile, the web traffic that I had been experiencing began to decrease significantly and I was at a loss about what I could do to increase free web traffic. I had obviously heard the term search engine optimization before and knew that it required steady work to ensure that the site was legitimately found by the search engines and offered as an option for those that were seeking particular goods and services.

I had to be honest with myself; it was more than enough to run my business both traditional and virtual. I had enough on my plate to deal with without having to put search engine optimization methods into place and then consistently work these methods to maintain a steady flow of web site traffic.

In the next post I’ll explain the course of action I took when I realized that I needed help.


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