SEO Specialist Blog

Nothing worth having comes easily. We’ve all more than likely heard this expression; reminding us that all the hard work is worth it in the end. It should also be a reminder – on a different level – that those things that come too easily may not be what they seem. Consider Laura, who had a very particular idea of what running a web site would be; something that ultimately had nothing whatsoever to do with reality. Granted, she had a great idea for a product – geared towards children; her target audience the mothers of the world that were looking for high quality, educational products that could be found from the comfort of their home – but Laura was very naïve with regard to how the process would ultimately play out.

She thought that having a great product was enough. And, like many web site owners, she thought that by simply putting her product out there – against the backdrop of a fantastic looking web site that the product would sell itself. Ultimately she missed a whole big piece of the puzzle.

Initially Laura saw pretty steady web traffic which she could attribute to the pre-launch marketing that she did by emailing moms’ groups and the word of mouth she generated on her own. She also attributed it to the fact that her site looked great – and it did! – and the product was superior – which it was. But after about the first month she noticed that not only was she unable to increase web site traffic, but the traffic that she had been seeing had declined sharply. Being proactive, Laura called in the troops immediately; in this case a search engine optimization firm which, through her subsequent research, she determined would help her fill in the gaping hole of her marketing plan. More in the next post…