SEO Specialist Blog

A great number of web sites, thinking that they have the swing of what search engine optimization is and what it can do for their company, do everything that they can do within their power – and sometimes with the help of a SEO specialist – to optimize their site. Their goal? To utilize keywords within their site so that any potential customers who employ the use of those same keywords in a search engine search will ultimately find their web site. But what do they ultimately learn?

This is not enough.

Search engine optimization is far more than a game of hide and seek in which the purpose is to unite user and web site. If you sell hammers on your web site, and a potential user – in need of hammers for a home construction project – enters the word “hammers” into a search bar on Google, is it enough that your site comes up on page nine? That if the user scrolls through page after page they may eventually find you? This is not good SEO; it’s not a good use of time; and it certainly will not ultimately give your site what it needs to be successful – good quality traffic of serious potential customers.

Good SEO is the choosing of targeted keywords. Perhaps your hammers are meant for construction professionals who work with steel and in such a case perhaps “hammers for steel workers” is likely to garner you more targeted web site traffic by those potential customers that are in the market to buy your product.

But just as important is the fact that the choice of targeted keywords, combined with a solid linking strategy, will work to propel your site to the front of the line in search engine results, which has a host of tantalizing benefits.