SEO Specialist Blog

In the last post we talked about the difference between great advertising and advertising that does what it needs to do – technically speaking – but falls flat because of the inability of those producing such ads to identify their audience beforehand. It’s like creating an ad in French when your audience speaks Spanish; it may look pretty but it’s not really speaking to them.

With web sites, owners have been so caught up in going after comprehensive search engine optimization that they go through the motions without first identifying their audience. This means that a web site working with SEO services may choose keywords that may plug into their content in an effort to raise their page rankings on the search engines without identifying if these keywords speak to those who they would want to be their customers or clients.

As discussed, good search engine optimization is about putting methods into place that simultaneously raise a site’s page rankings and speak to those who could possibly seek out the products or services offered through the site. This comes down to choosing more specific keywords and keyword phrases; those that are targeted to a specific audience and not just general visitors.

Those web sites that are able to walk the line between good SEO and good marketing will find that they not only increase their page rankings but find new business to boot – new customers and clients culled from the site’s ability to market itself so comprehensively online, perhaps with the assistance of a search engine optimization firm.