SEO Specialist Blog

In the last post, we talked about the propensity of many web site owners to concentrate their efforts on search engine optimization to garner an audience but then missing the boat when they do manage to increase web site traffic. This occurs because far too few web sites are really tuned in to what their audience wants and what will ultimately help them build long term relationships.

Is it important to include keyword rich content that serves the dual purpose of providing added value to your site experience and working to increase web traffic through SEO? Yes. Is it important to engage in comprehensive linking strategies to align your site with other web sites of high quality? Yes. These methods are both crucial to search engine optimization pursuits.

But there are details that matter to your audience that have nothing whatsoever to do with how they found their way to your site. Ease of functionality, for example, is crucial to building trust between a site and a user; if a user finds that your site is always down when they try to logon or they are unable to find what they need in one or two clicks of their mouse, you are likely to lose them in the long run. Worse still, you are missing the opportunity for one of the best methods to increase web site traffic – word of mouth. What’s a visitor to say about a web site that fails to accommodate their needs?

Contact information is also critical when it comes to inspiring a level of trust with a user. And this is especially so if you are selling products or services. Not providing detailed contact information can send the wrong message that you are not a site to be taken seriously.

Search engine optimization is important; that much is clear. But if you come up short with your audience once you get them to logon then your SEO efforts were fruitless. Strike a balance and you will find your sweet spot of increased web traffic.