SEO Specialist Blog

In the last post we talked about the importance of a web site – in the process of their search engine optimization efforts – to make sure their physical site itself is clean, organized, easy to navigate, and without clutter.

Speaking in metaphors we talked of looking at a web site like a home that has been put up for sale. Potential buyers may come in and be met with a cluttered space that perhaps needs some organization and updating. Without the imagination to be able to envision what the home could look like with some TLC and updating, potential buyers may pass by the house and there’s no sale.

Web sites gain their web site traffic by appealing to the search engines; the search engines will “crawl” a site to determine its viability – often dependent upon the SEO elements that have been infused into the site. The search engines will then deliver the web site as a part of its results; the higher the page ranking, the better for the web site as the search engine users will invariably choose a site that is delivered in the first couple of pages of results.

The bottom line: a site has to be optimized to not only be found by, but attractive to the search engines. This means that in order to be the most effective, web sites must be devoid of clutter and able to be navigated easily be users. Too many graphics, hard to find information, and slow to load pages will only serve to inhibit search engine optimization efforts.