SEO Specialist Blog

In the last post we discussed Susan’s fledgling web site on which she offered her handmade jewelry for sale and which Susan hoped would take off enough for her to quit her full time corporate job in which she was so unhappy. Upon the initial launch of the site web site, traffic was steady and Susan thought that her site design would continually increase web site traffic. But after a few weeks – with word of mouth and excitement about the site dying down – Susan saw a decline, rather than an elevation, in web site traffic. She was advised to consider search engine optimization efforts to help stimulate traffic and grow her customer base.

With the help of a search engine optimization specialist that she sought out, Susan was able to determine what elements she could infuse into her site that would work towards raising her search engine page rankings and growing her site through fee web traffic.

Susan, along with the SEO services she engaged, determined that the inclusion of keyword rich content on her site would help to increase web traffic, along with the inclusion of reciprocal links that would help to stimulate her customer base. Going forward, Susan worked with her search engine optimization specialist to create unique content on a week to week basis that helped to inform her customers about her products as well as including particular keywords that would help to elevate the site’s ranking on the search engines.

Susan learned what other new web site owners have learned; it is not enough to launch a great site. Without solid search engine optimization efforts behind it, a web site is at risk of losing ground.