SEO Specialist Blog

Imagine you are driving down a highway; you are driving to a destination that you have visited often over the last year or so and you are so comfortable making this trip that your car could essentially drive itself. You are cruising at a good speed, listening to the radio, and ready to get off at the next exit – as you have done so many, many times previously. But as you near the exit, something looks wrong; and as you get closer you realize that the exit has been closed. There are no detour signs, no words of explanation; simply a barrier across the exit that blocks traffic from entering. You veer back onto the highway, your heart pounding and ice water in your chest. It is dark, you are expected at a certain time, you have no means of communication, and you have no idea of how to now reach your destination.

Sure, this would likely not happen in today’s world considering our technology – our GPS systems in our vehicles, not to mention our cell phones that keep us in constant contact with the world. But the metaphor – the feeling of being caught off guard and disoriented that we can all relate to in one way or another – lends itself to explaining how out of touch and confused we can easily feel in the land of online marketing.

Online marketing, typically undertaken by search engine optimization companies and other web marketing firms, is a process by which web sites are promoted in the attempt to elevate their visibility and increase web traffic. But online marketing is a different animal than traditional marketing; it is ever-changing and must be navigated minute to minute in order for it to be successful.

In the next post, we’ll talk about how a finely tuned compass – possessed by reputable web marketing firms that stay on top of changing trends – can navigate web sites toward success.